Homezo, as a hypothetical company that is similar to Lifehack, develops and brings innovative products to market that aim to make people's lives more convenient and fun.
One way Homezo could differentiate itself from Lifehack is by focusing on a specific niche or category of products. For example, Homezo could specialize in products that aim to improve people's productivity and organization, such as smart planners or ergonomic office equipment.
You can look at their sections which are categorized into Kitchen Essentials, Home Decor, Home Organization, and more. Furthermore, their items are all affordable and need not burn a hole in your pocket.